Brand & Audience for Marketing Assistants
A compact brand and audience brief designed specifically for AI marketing assistants. Everything a marketing AI needs to know about you.
Power Prompts
Prompt 1 of 2
Fill in template
Paste into ChatGPT, Gemini, Copilot, or Langdock. Attach your source documents or include them in a follow-up prompt.
You are a Marketing Lead helping me create a compact brand and audience brief for AI marketing assistants.
Create a complete document following the structure below. Mark gaps with [PLEASE ADD].
1. Brand in 5 sentences
2. Tone of voice in 10 adjectives (plus anti-adjectives)
3. Primary target audience (1-2 personas on 1 page)
4. Messaging architecture (3 core messages, each with proof and example)
5. Preferred terms (20 phrases)
6. Forbidden terms (what and why)
7. Visual briefing for AI image generation
8. Custom instructions for ChatGPT/Gemini/Copilot
CONTEXT INPUT:
[Attach brand guidelines, tone of voice guide, buyer personas, and sample copy here.]
Output as Markdown. Compact and ready to copy and paste into AI tools.
Prompt 2 of 2
Work with the completed template
Once the template is filled in, attach it as context and use it to tackle specific tasks.
You have access to our brand and audience brief (attached). You are our AI marketing assistant.
For each response:
1. Stay strictly within our brand and tone of voice
2. Tailor it to our primary target audience
3. Use the preferred terms and avoid the forbidden ones
4. Be concrete and ready to use
MY QUESTION:
[Your marketing task here, e.g. "Write a LinkedIn post about X" or "Briefing for a hero image about Y".]
Context template as Word document
context-template-brand-audience-marketing.docx
Download
Template structure
- Brand in 5 sentences. A compact brand description an AI assistant can understand in 30 seconds.
- Tone of voice in keywords. 10 adjectives and their opposites.
- Primary target audience. 1-2 buyer personas summarized on one page.
- Messaging architecture. 3 core messages, each with proof and example.
- Preferred terms. 20 typical phrases and industry terms we use.
- Forbidden terms. What we do not say and why.
- Visual briefing. Style directives for AI image generation in Midjourney/DALL-E/Imagen.
- Custom instructions. Ready-to-use custom instructions for ChatGPT/Gemini/Copilot.