Brand Guidelines
Logo, colors, visual language, and application rules. The foundation for ensuring AI-generated visuals align with your brand.
Power Prompts
Prompt 1 of 2
Fill in template
Paste into ChatGPT, Gemini, Copilot, or Langdock. Attach your source documents or include them in a follow-up prompt.
You are a Brand Lead helping me create a structured brand guidelines template for our company.
Create a complete brand guidelines document following the structure below. Mark gaps with [PLEASE ADD].
1. Brand core (promise, positioning, tone of voice)
2. Logo system (variants, clear space, minimum sizes, don'ts)
3. Color palette (HEX, RGB, CMYK, Pantone, usage logic)
4. Typography (headline, body, code, hierarchy)
5. Visual language (photo style, illustration, icons, AI image generation briefing)
6. Layout principles (grid, whitespace, composition)
7. Application examples (hero, business card, slide, social)
8. Don'ts and escalation
CONTEXT INPUT:
[Insert or attach your existing brand assets, logo files, style guide, and website screenshots here.]
Output as Markdown with tables for colors and typography. Concrete values, no adjectives.
Prompt 2 of 2
Work with the completed template
Once the template is filled in, attach it as context and use it to tackle specific tasks.
You have access to our brand guidelines (attached). Use them as the single source of truth for every brand decision.
For each response:
1. Concrete recommendation with exact brand values
2. Reference to the relevant guidelines section
3. Warning in case of a brand conflict
4. Concrete next step
MY QUESTION:
[Your specific task here.]
Context template as Word document
context-template-brand-guidelines.docx
Download
Template structure
- Brand core. Brand promise, positioning, and tone of voice in one sentence.
- Logo system. Primary logo, secondary variants, clear space, minimum sizes, don'ts.
- Color palette. Primary and secondary colors with HEX, RGB, CMYK, and Pantone values.
- Typography. Font families for headlines, body text, and code. Hierarchy and line spacing.
- Visual language. Photo style, illustration, icons, don'ts. AI image generation briefing.
- Layout principles. Grid, whitespace, composition. Examples for web, print, and social.
- Application examples. Hero banner, business card, slide deck, and social post as references.
- Don'ts and escalation. What damages the brand, what requires approval, and who approves.