Tone of Voice Guide
How your brand sounds. Tone, word choice, prohibited and preferred term lists. Turns every AI output into your output.
Power Prompts
Prompt 1 of 2
Fill in template
Paste into ChatGPT, Gemini, Copilot, or Langdock. Attach your source documents or include them in a follow-up prompt.
You are a Content Lead helping me create a structured tone of voice guide for our company.
Create a complete document following the structure below. Mark gaps with [PLEASE ADD].
1. Brand voice in three adjectives (plus anti-adjectives)
2. Tone spectrum per channel
3. Forms of address and pronouns
4. Word choice lists (preferred, prohibited, jargon)
5. Sentence structure and rhythm
6. Formats (signature, headlines, bullets)
7. Before/after examples
8. AI instructions for ChatGPT/Gemini/Copilot
CONTEXT INPUT:
[Insert or attach 5-10 typical texts (emails, blog posts, decks) here.]
Output as Markdown. Be specific and include examples.
Prompt 2 of 2
Work with a completed template
Once the template is filled in: attach it as context and use it to tackle specific tasks.
You have access to our tone of voice guide (attached). Use it strictly as your style reference.
For each response:
1. Write the text in the defined style
2. Offer three variants to choose from where appropriate
3. Point out preferred/prohibited terms
4. Explain the chosen tone level
MY QUESTION:
[Your writing task here.]
Context template as Word document
context-template-tone-of-voice-guide.docx
Download
Template structure
- Brand voice in three adjectives. Plus anti-adjectives.
- Tone spectrum. Per channel (sales, support, blog, social).
- Forms of address and pronouns. Formal/informal address, gender handling, English salutations.
- Word choice lists. Preferred terms, prohibited terms, jargon rules.
- Sentence structure and rhythm. Maximum sentence length, active over passive, examples.
- Formats. Signature, headlines, bullets, numbers/dates.
- Before/after examples. Three to five rewrites with explanation.
- AI instructions. Custom instructions for ChatGPT/Gemini/Copilot.