Competition: Alternatives, Pricing & Differentiation
Who your competitors are, what they charge, and how you differentiate. Plus answers to common comparison questions.
Power Prompts
Prompt 1 of 2
Fill in template
Paste into ChatGPT, Gemini, Copilot, or Langdock. Attach your source documents or include them in a follow-up prompt.
You are a strategy/sales lead helping me create a structured competitive analysis.
Create a complete document following the structure below. Mark gaps with [PLEASE ADD].
1. Competitive landscape
2. Competitor profiles
3. Comparison matrix
4. Pricing comparison
5. Differentiation story
6. Competitive objections
7. Win/loss insights
8. Market monitoring
CONTEXT INPUT:
[Insert or attach competitor websites, pricing pages, win/loss notes, and reviews here.]
Output as Markdown with a large feature and pricing comparison table.
Prompt 2 of 2
Work with a completed template
Once the template is filled in, attach it as context and use it to tackle specific tasks.
You have access to our competitive analysis (attached). Use it as the single source of truth.
For each response:
1. Specific arguments from the differentiation story and comparison matrix
2. Reference to the relevant competitor section
3. For pricing questions: use the pricing comparison
4. Specific next step
MY QUESTION:
[Your task here.]
Context template as Word document
context-template-competition-alternatives.docx
Download
Template structure
- Competitive landscape. Direct and indirect competitors, positioning quadrants.
- Competitor profiles. Per competitor: product, pricing, USP, weaknesses.
- Comparison matrix. Feature comparison on a single page.
- Pricing comparison. Your prices vs. competitors, tier by tier.
- Differentiation story. What only you have that the competition doesn't.
- Competitive objections. Common objections that arise from competitor comparisons, with responses.
- Win/Loss insights. Which deals you lose to whom, and how to respond.
- Market monitoring. Who tracks competitors, which tools they use, and how often.